In recent years, Augmented Reality (AR) technology has been widely used increating cultural heritage souvenirs. However, these designs of mobile AR culturalheritage souvenirs are subjected to various limitations. For an instant, there arelimited guidelines for designers on how to create cultural heritage souvenirs. Thispaper proposes a new framework for the implementation of mobile AR. The Visionin Design framework and the Creative intelligence method are applied to the newframework. To demonstrate the design framework, we utilized Yunnan culturalheritage souvenirs as an example. Finally, we reflected on the design frameworkand process. This framework will serve as a guide for designers to create culturalheritage souvenirs.